I build systems that work — then make sure they keep working.
From broken product data and stalled platforms to AI automation your team can actually govern. I walk in, find the gap, build the fix, and hand it off clean. 13+ years of B2B delivery.
I don't just build with AI — I make sure it operates correctly.
Most people can prompt an AI. The hard part is knowing when it's wrong — validated outputs, governed token spend, monitoring that catches drift before it becomes a problem.
- AI output validation — I build checks to verify AI is producing correct results, not just plausible-sounding ones
- Token governance — Structured prompts, batching strategies, and monitoring to keep AI spend predictable and efficient
- Workflow automation — Python, macros, and AI pipelines that eliminate manual catalog and data operations entirely
- Governance documentation — SOPs and runbooks your team can operate independently, without me in the loop
Four things I make better
Data, platforms, buyer experience, and the AI systems running underneath them — none of it works if the foundation isn't right.
Product data
Scattered files, inconsistent attributes, broken catalog structure. I consolidate, clean, and standardize so your content is complete and consistent across every channel.
eCommerce platforms
Stalled implementation or starting from zero — I align your team, connect your systems, and get you to go-live with documentation your team can own after I'm gone.
Buyer experience
I audit the friction points keeping customers from completing their journey — search, navigation, portal usability — and give you a prioritized fix list with clear rationale.
AI systems governance
Not just building with AI — monitoring it. Validation layers, token budgeting, output audits, and governance runbooks so AI operates correctly and your team sees when it isn't.
AI GovernanceClear scope. Real deliverables.
Every engagement is scoped upfront. You know exactly what you're getting before we start. Scope and investment confirmed on your discovery call.
Catalog & Data Audit
A structured assessment of your product data and eCommerce gaps, delivered as a prioritized roadmap for what to fix first.
- Full catalog and PIM data assessment
- Gap analysis against your platform
- Prioritized roadmap of recommendations
- 60-min readout and Q&A
- Written summary for stakeholders
Includes a 30-min scoping call
Commerce Sprint
A defined, scoped project to solve one clear problem — platform implementation, PIM restructure, AI workflow automation, or buyer experience fix. Full documentation and team handoff included.
- Defined scope and statement of work
- Hands-on implementation with your team
- ERP / PIM / platform / AI integration support
- UAT coordination and launch support
- SOPs, templates and team enablement
- Two weeks post-launch support
Includes a free scoping call
Fractional Commerce Lead
Embedded monthly support for teams that need ongoing strategy and execution without a full-time hire. Covers catalog, platform, AI ops, and governance — up to 20 hrs/month.
- Up to 20 hrs/month hands-on work
- Monthly strategy and priority session
- Ongoing catalog, AI ops, and platform work
- Async availability for urgent questions
- Monthly written progress summary
Limited availability each month
Real outcomes, documented
Measured by whether your team moves faster and with more confidence after I leave.
Led cross-functional delivery of a B2B eCommerce platform, consolidating product data from WordPress and ERP into a scalable PIM. Ran UAT with 40+ participants through weekly stakeholder cadence to go-live.
Built SOPs and enhanced a batch program for high-volume product data, dramatically accelerating onboarding throughput and reducing rework through validation checks and governance rules.
Built AI-powered and Python-driven automation that eliminated a manual catalog production workflow entirely. SOPs and naming conventions the team still operates on independently today.
Manufacturer direct, distributor portals, Amazon, eBay — built, cleaned, governed, and handed off commerce and AI systems across industries and channel types for over a decade.
From the people who worked with me
LinkedIn recommendations from a former manager and a vendor partner who saw the work firsthand.
I had the privilege of working with David for many years. His conscientiousness and meticulous attention to detail elevated every project he tackled. He approached his responsibilities and goals with thoughtfulness and passion, consistently delivering thorough, well-researched solutions—even when my own impatience tested his patience for precision.
David's research skills were exceptional, diving deep into complex subjects to uncover insights that drove impactful decision making. David always set a high bar for the user's experience, always advocating for quality while future proofing for scalability. He often thought of issues and questions myself and others on the team may have missed.
I always appreciated David's ability to blend technical expertise with the customer's experience. I wholeheartedly recommend him for any role where precision, innovation, and leadership in e-commerce or digital transformation are key.
David has a refined vision and sophisticated idea of what it means to help B2B distribution businesses in their digital transformation journey. David's leadership, expertise, and passion to innovate and challenge status quo is profound. From the moment we connected, I realized his desire to create business impact by focusing on the very foundational aspects for successful digital adoption. Combining his technical aptitude with a strong focus on customer needs, David understands how to conceptualize, organize, and lead the execution of digital initiatives.
Any organization looking to fortify its digital talent can benefit from David's experience and expertise.
Wired to find inefficiency
Whether it's a 3-week process that should take 2 minutes, a PIM that's never been structured properly, AI generating plausible-but-wrong output, or a platform your team is afraid to touch — I find the gap, build the fix, and hand it off clean.
I don't wait to be told what to fix. I walk in, assess quickly, and come back with a prioritized list of what's costing you the most — usually within the first week. And I don't leave until your team can run it without me.
Pursuing my MBA in Analytics and IT at UAB. Based in Jefferson County, Alabama. Available remote across the US.
- Digital Commerce & AI Systems ConsultantKeynexus.io · 2025–Present
- Director of eCommerce ImplementationConklin Metal Industries · 2023–2025
- PIM Data AnalystMotion Industries · 2022–2023
- eCommerce & Digital Operations ManagerThe Distribution Point · 2013–2022
- MBA — Analytics & Information TechnologyUniversity of Alabama at Birmingham · In progress
Let's talk about your project
Whether you need a consulting engagement or you're looking for a senior hire — I'm open to both. Tell me what you're working on and I'll respond within one business day.
Message received — I'll be in touch within one business day.