My first instinct in any engagement is to find what's slowing you down — a broken process, a tool you're not using right, or product data that's never been properly cleaned. Then I build the fix and hand it off to a team that can run it without me.
Every engagement is scoped upfront so you know exactly what you're getting — and what you're not. No ambiguity, no scope creep.
Not sure where your product data or eCommerce gaps are? This is your starting point — a structured assessment with a clear prioritized roadmap for what to fix first.
A defined, scoped project to solve one clear problem — whether that's implementing a platform, restructuring your PIM, or fixing a broken buyer experience. Delivered with full documentation and a trained team.
Embedded monthly support for teams that need ongoing strategy and execution without a full-time hire. I become your dedicated commerce resource — available, responsive, and moving things forward every month.
Catalog Builder is the productized version of what I do for clients: upload any spec sheet or catalog PDF, and AI extracts every product — parents, variants, and attributes — into a clean, structured CSV your PIM or platform can actually use.
Every engagement draws on all three — because data, platforms, and experience only work when they're connected.
Platform selection, build-out, cross-functional delivery, and a structured handoff your team can actually operate. I align sales, ops, and dev around clear requirements and keep execution moving through go-live.
Scattered files, inconsistent attributes, broken catalog structures — I consolidate, clean, and standardize your product data so content is complete, consistent, and ready for every channel.
I audit and improve self-service readiness — search, navigation, portal usability, and the friction points keeping customers from completing their buying journey.
A clear process with no ambiguity. You know what's happening, who owns what, and what done looks like — before we start.
I walk in and assess fast. Within the first week I'll identify what's costing you the most — then we define deliverables, ownership, and success criteria together before anything else begins.
Hands-on work with your team — cleaning data, building structure, aligning systems. Regular cadence keeps everything on track.
SOPs, templates, and trained team members. You get a system you can operate — not a black box you depend on me to maintain.
Post-launch support included on every engagement. I stick around to make sure the handoff actually holds.
Measured by whether your team moves faster and with more confidence after I leave.
Led cross-functional delivery of a new B2B eCommerce platform, consolidating product data from WordPress and ERP into a scalable PIM foundation. Ran UAT with 40+ participants through a structured weekly stakeholder cadence to go-live.
Built SOPs and enhanced an internal batch program for high-volume product data, dramatically accelerating onboarding throughput. Set validation checks that reduced downstream rework and improved data quality governance.
PIM-based automation eliminated a 3-week manual catalog workflow and compressed it to under 2 minutes. Built the SOPs and naming conventions the team still operates on today.
Managed digital assets and product information across B2B and B2C channels over 9 years — building the processes, documentation, and team capabilities that outlast any single engagement.
I'm wired to find inefficiency. Whether it's a 3-week catalog process that should take 2 minutes, a PIM that's never been structured properly, or an eCommerce platform your team is afraid to touch — I find the gap, build the fix, and hand it off clean.
I don't wait to be told what to fix. I walk in, assess quickly, and come back with a prioritized list of what's costing you the most — usually within the first week. That instinct comes from 13+ years of hands-on delivery across eCommerce, PIM, and digital operations.
Currently pursuing my MBA in Analytics and Information Technology at UAB. I work with manufacturers, distributors, and brands that have a real problem to solve — not companies looking for a vendor. Based in Jefferson County, Alabama. Remote across the US.
I work best with organizations that have a clear challenge and need someone who can both think strategically and get their hands dirty.
Moving from distributor-only sales to direct digital commerce for the first time.
Complex catalogs, scattered product data, buyers who expect a better portal experience.
Selling across channels with inconsistent, incomplete product content everywhere.
The platform build has gone sideways. I can help get it back on track.
Tell me what you're working on and I'll get back to you within one business day. Already know which package fits? Just say so and we'll get moving.
Message received — I'll be in touch within one business day.